Cotton accounts for about a half of the world’s fiber needs but it carries a considerable environmental cost and unethical practices because most cotton is grown using toxic chemicals, and other practices that are not environmentally friendly.
Conventional farming techniques for cotton have become increasingly more hazardous. 2.4% of the world’s crop land is planted with cotton, yet it accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. This conventional cotton is found ubiquitously from everything from what we wear, what we eat, what we sleep on, to personal hygiene. These chemicals destroy soil quality. Bad soil means weaker plants, weaker plants attract more pests, more pests require pesticides, resulting in even weaker soil. This paradox creates a devastating cycle that leads to barren land, ailing farmers, and broken ecosystems.
There are a lot of negative effects of conventional cotton farming. Choosing organic methods of cotton farming over conventional cotton farming methods benefits us in many ways. Cotton grown organically uses processes that are beneficial for the environment and works in harmony with the ecosystem. It has positive long-term benefits on the soil being farmed, on the biodiversity of the local environment, produces stronger crops, and costs less money to maintain over time.
Organic production ensures that soil fertility is maintained or improved over long periods of time. By planting different crops, the soil does not become depleted of vital nutrients and minerals. Using natural methods of pest control rather than using toxic pesticides prevents severe pest infestation by maintaining a natural balance between potential pests and their natural enemies.
Furthermore, conventional cotton is responsible for an enormous amount of water consumption. Over 700 gallons of water can be required to make a conventional t-shirt.
Salty Roar was founded around the ideal that clothing should either be made sustainably, and we stand with those who are ready to embrace an improved alternative—organic cotton.
One of our first initiatives is to use 100% organic cotton in all of our products, for their minimal impact on the environment. Committing to the use of organic cotton is one step towards creating a more natural and sustainable future. As a single company, we can’t change the entire cotton industry, but we can sell products to the consumers who can.
Convecional cotton takes more than 2500 liters of water to make one t-shirt from conventional cotton. That’s the amount of water one person would drink over a 2.5 year period.
Also Organic Cotton Is:
- Hypoallergenic Cotton
- Cotton Temperature Control
- Biodegradable, Durable & Convenient Cotton
- Cotton Free of GMO’s
A shirt from SALTY ROAR is made to last a lifetime and designed to have a positive impact on the planet.
We pledge to donate a portion of our profits back into environmental causes.
By creating a new model, we can create a new world!